THE KITE + DART BLOG
Conversion is an exciting word. It's like a magic spell that transforms a stranger into a client. But how does this magic work? Many folks running businesses think it's a total mystery. But hey, just because we don't understand everything about conversion doesn't mean we're totally in the dark....
New year, new you, right? Have you stuck with your resolutions, or have you let them slip?
January brings a big boost of motivation, and that's good! But it's not enough on its own. Motivation fades quickly. What doesn't is discipline. So use that extra pool of energy over the next few...
Every year, business coaches and marketing experts make millions of dollars claiming a causational guarantee: “Follow my methodology and your business will double.” “Buy my product and you’ll get XYZ results.” Essentially, “do this, get this...
