The Magic of Conversion

May 31, 2023

Conversion is an exciting word. It's like a magic spell that transforms a stranger into a client. But how does this magic work? Many folks running businesses think it's a total mystery. But hey, just because we don't understand everything about conversion doesn't mean we're totally in the dark. Let's dive a bit deeper into this!

For years, people have thought about business in ways that might seem a bit old-fashioned today, kind of like how kings and queens used to rule their kingdoms. This can make our ideas about conversion a little, well, awful. But that's not how it really works, is it? 

The truth is, the process of conversion is a really human thing. It's all about conversations, understanding, and making connections. Even though it may seem simple, like a yes or no answer, it's actually much more complex. And, our ideas about how conversion works might be a little bit off, like thinking Adam Smith's old-school economics is the only way to understand our modern businesses.

Here's a cool thought. What if the secret to successful business relationships is actually shared values? We call these 'source commitments.' They're the big, important ideas that guide you in your life and have led you to where you are now. You're not just in this for the money, right? Your LinkedIn profile says it all - you're someone who's driven by things that matter, and you've been on a journey that's taken you to some really amazing places. 

Now, here's the fun part. Because you're unique and your journey is unique, there's someone out there who's going to be super excited to work with you. They're going to love your style and what you bring to the table - your 'flavor' or 'modality' as we like to call it. All it needs is a name, a brand identity that really shows off who you are and what you do. 

This is where 'commitment-based marketing' comes in. The key to making conversion work is focusing on these shared commitments. But remember, talk is cheap. In a world full of online noise, especially after spending so much time on the internet during the pandemic, it can feel harder than ever to find and convert leads. 

So here's our suggestion. In a world filled with lots of chatter, you've got to make your voice heard. By focusing on your shared values and making real, human connections, you can turn that stranger into a client. With your unique style, you're ready to work that conversion magic!

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